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Strategy Definitions
Core Values: the handful of guiding principles that describe your culture and drive your behavior
Core Purpose: your organization’s reason for existing; it should reflect your passion and motivate the team
BHAG: Big Hairy Audacious Goal, a 10-25 year strategy that stretches your company to achieve greatness
Core Competencies: unique combinations of capabilities and resources that make you operationally different and give you a competitive edge
SWOT: Strengths, Weaknesses, Opportunities, and Threats
Core Customer: the customers most likely to buy your product or service at the price and quantity required for optimal profit
Brand Promise: the promise you're making to your customers that both really matters to them and makes you different from your competitors
Sandbox: where you will dominate over the next 3-5 years. The sandbox should be large enough to support your revenue and market share goals, but concise enough to give you direction and focus
Winning Moves: 3-5 year strategies you set for your company
- Winning Moves for Revenue: have the potential to double your business in the next 3-5 years
- Winning Moves for Profit: the strategic capabilities you’ll need to develop to support your growth and maintain profitability