The Case Study
The Business Problem
MSP360 needed to get everyone aligned to achieve their long term goals
As CEO of MSP360, Brian Helwig established an ambitious long term goal (BHAG) to build the #1 MSP toolkit in the planet. To do this, he had to get everyone on the same page with common goals and metrics. With this in place, they could confidently break down problems as an executive team and pivot quickly when needed.
The Result? MSP360 achieved 48% growth of net new business and 100% increase in speed of execution as they march toward their BHAG.
“As CEO, I look at how quickly I can see mistakes, correct them and move on. If I didn't have Rhythm, I wouldn't have a nice clean dashboard for leading indicator metrics to see the problem."
-Brian Helwig, CEO, MSP360
How Rhythm Helped
A system to measure every part of the business from customer journey to cash
In 2019, as Brian described it, MSP360 did not have gauges for the engine. His focus was to implement a system that installed gauges in the business to measure every part of the customer journey to cash.
"As CEO, I can now look at problems and figure out why they are happening. If we launch a project and I don't see any red flags, I probably don't have good enough visibility". The key to this is to establish leading indicator metrics as well as result metrics. "For example, if I built something and go to market and don't see any change in the leads this is a big red flag."
With greater visibility, MSP360 has been able to increase their speed of execution and corrections at least 100% faster and stay focused on what they committed to work on. This has resulted in a 48% increase in net new business.
“As CEO, Rhythm provides you the ability to look at problems and quickly figure out why they are happening”
-Brian Helwig CEO, MSP360
The Results
48% growth of net new business and 100% increase in speed of execution
Brian shares that Rhythm allows for a common set of goals that can be shared as a team to drive results faster. Everyone's inbox is filled with a variety of goals and requests. Rhythm helps us stay focused on what we committed as a team to work on. Getting your inbox to match what you want to accomplish is the core of the Rhythm system.
The results:
- 48% growth of net new business
- 100% increase in speed of execution
- Team aligned on long term goals and their part to get there.
“Rhythm allows for a common set of goals that can be shared as a team to drive results faster. Everyone knows what we are committed to work on and does their part."
-Brian Helwig, CEO, MSP360
