The Business Problem:

A Narrow Segment and a Foggy Future 

In 2015, World Emblem was 98% dependent on 5 products in 1 market. Their top 3 clients accounted for 87% of their revenue. CEO Randy Carr knew that diversification would be key to survive and thrive. 

But there were other issues to navigate. The World Emblem team was struggling with a lack of focus, especially when it came to the future. They could never seem to get on the same page regarding one crucial question: “What’s next?”

How Rhythm Helped:

Planning the Future With Guided Think Time and Dialogue 

The decision to diversify was not made overnight. At the time, World Emblem was already dominating their market. Their employees felt comfortable and confident. But despite their bright outlook, they desperately needed to shake things up to avoid future risk. 

With the help of a Rhythm Facilitator, Randy committed to a disciplined cadence of strategic Think Time during annual and quarterly planning. Our facilitator structured these discussions and helped the team navigate tough conversations to reach alignment on the path forward. 

Through these sessions, the team gained understanding of the pros and cons of diversification. The dangers of ignoring the issue became crystal clear. They jumped into action. 

Managing Progress and Hitting Targets—Globally

Using the Rhythm software, World Emblem’s teams tracked high-impact strategic Priorities. Each week, they statused their KPIs and worked to clear obstacles to ensure they would meet their diversification targets. 

Even though they were distributed across 8 locations worldwide, they maintained continuous alignment through Weekly Adjustment Meetings and Goal Dashboards. 

The Results:

Becoming #1 in Their Industry

Today, Rhythm Systems is a non-negotiable for World Emblem. Consistency is key to Randy’s vision; Rhythm provides a steady cadence of Think, Plan, and Do practices to help World Emblem achieve predictable results year after year.

During their partnership with us, they have: 

• Increased diversification from 2% to 33% in 5 years
• Scaled from 50 to over 1,000 employees
• Achieved status as the world’s largest emblem and patch manufacturer